WE LAUNCHED A HOT SAUCE BRAND! 🌶

Newtie's: your new favorite garlicky hot sauce

WE LAUNCHED A HOT SAUCE BRAND!

Not with T-Pain.

It's called Newtie's, and it's hot! (get it?)

I've been excited to work on a project outside of apparel with Creators. Having been in this industry for 9 years with Fanjoy, we've seen the power of Creators and the communities they've built.

We partnered with superstar @Newt, who has over 11M followers across his channels and looooves cooking.

Almost every piece of content Newt posts revolves around cooking, food, and trying new recipes. It was only fitting that our first product is a sauce that he loves.

We're starting with 2 flavors, mild and spicy. I'm a mild boy. I can't do spicy; I can, but I don't do it well.

Check out this video our team did with Newt talking about and showing off the sauce:

If you want to try it out, use code SPICY for 20% off your order.

We'll be diving into more Creator-led brands at Fanjoy and pushing the boundaries of what's possible. Our goal is to get these products into retail and expand quickly, but a great product and brand come first.

I'd love any feedback you have! Tweet me @ChrisVaccarino or email me: [email protected] or follow/DM me on Instagram @ChrisVaccarino

Thanks for reading and have a wonderful holiday and new year. See ya in 2023!

Your friend,

Chris

"Getting over those unexpected hurdles may not be exactly enjoyable, but ultimately I believe that such challenges and the solutions we find give us more confidence. They teach us with common sense and determination; we can turn what looks like a disaster into a triumph."

Martha Stewart